When the BlackBerry Z10 was first announced there was plenty discussion surrounding the design of the device. In our Z10 review, we got to speak with BlackBerry's Senior Industrial Designer Joseph Hofer about the thinking that went into the BlackBerry Z10's design. At the time, he noted the primary design goal for the BlackBerry Z10 was to achieve a simple, understated, timeless elegance.
Since then, the device has gone on to win the Red Dot Award for Product Design 2013 and now it has won the right to take home the 2014 iF Product Design Award as well. In January, 49 international design experts assessed 4,615 products, communication designs and packaging entered by participants from 55 countries.
4.615 entries vied for the coveted iF design awards, which were awarded for the 61st time this year. The successful internationalisation continued to gain ground in 2014: the jury of 49 experts evaluated designs from 55 countries in total, once again a considerable increase over the previous year. The iF design awards 2014 were awarded in the three competitions iF product design award 2014, iF communication design award 2014 and iF packaging design award 2014. 75 entries stood above the strong international competition and received an iF gold award for their extraordinary design achievement. The award ceremony will take place at the BMW Welt in Munich on 28 February 2014.
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